From Startup to Standout: Branding Like a Boss Webinar.

Jawan Harris discussed the critical elements of brand strategy for CEOs and founders, including formulating a brand promise and distinctive core values and how branding influences business profitability.

The Workforce Development Council of Seattle-King County introduced Managing Partner Jawan Harris of King's Dream Consulting to share valuable branding insights to build a competitive brand that withstands economic uncertainty.

Chapters & Topics.

Branding Workshop Introduction

Industry Project Manager Abby Taft welcomed participants to the live branding workshop, highlighting its purpose of educating small businesses and startups. The workshop is part of a series designed based on feedback from small companies and aims to provide practical techniques and best practices.

Branding and Consumer Perception

Jawan Harris explores the significance of branding and its role in shaping consumer perceptions. He highlights that branding goes beyond visual elements and involves consumers' internal dialogue about a brand. By understanding buyer personas and establishing a strong brand connection, businesses can enhance their chances of closing deals and achieving a return on investment.

Economic Considerations in Brand Development

Jawan Harris discussed the critical role of brand development in preserving profit margins and adapting to market fluctuations. He used Sears as an example of a brand that failed to evolve, leading to its decline. Harris noted that well-established brands benefit from lower acquisition costs and can maintain customer loyalty, ultimately supporting healthier cash flow.

Competitive Branding Strategies

The key elements of effective competitive branding include authenticity and a clear understanding of the desired corporate culture. Jawan advises companies to articulate their brand identity before consulting designers or marketers and suggests using tools like Pinterest to visually communicate ideas. Harris also stresses the importance of segmenting the market to identify qualified buyers and maintaining accountability to brand commitments.

Learn to view branding from an executive lens. Watch the full video here, Branding Like a Boss.